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Any [[economic choice]] depends primarily but not entirely on '''price''' - what must be given up in economic terms to make the purchase. A [[price premium]] is a sort of [[score]] in that indicates a higher willingness to give up other things to achieve better [[comprehensive outcome]]s for that one item. However, a more general consideration of price and its role in [[moral purchasing]] is required. Without extra information from [[Consumerium Services]], [[moral purchasing potential]] is low since '''price''' is all that is known. If items are compared only on a price basis they are called "[[commodity]]". If they have [[brand name]] identification and unique identity then they are usually considered to have reached [[product]] status - the goal of [[brand management]] is to differentiate one company's products from another. A true [[service economy]] however considers the whole [[product lifecycle]] and so nothing can actually be considered separate from the [[extraction]] of [[natural capital]] and [[waste]] afterwards - these are services that [[nature's services|nature]] or [[state services|the state]] or others do for us. An honest consideration of '''price''' includes ''all'' these services. Economics also puts a [[w:price of life|price on human life]] and [[w:price of Earth|on Earth itself]], implicitly, by refusing to prevent overall [[biodiversity]] or [[carrying capacity]] or lives from being reduced. There are many controversies about this pricing and whether it should actually exist, but it does, and will for the forseeable future, as long as there is a global civ...
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