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Open Campaign
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An '''Open Campaign''' as defined by [[Greenpeace]] is an [[activist]] effort that is [[transparent]] down to the merest tactical details, although there may be some situations where some of these are hidden to provide some advantages prior to the fact. It is modelled after [[w:Winston Churchill]]'s [[w:free press]] based strategy, which assumed that [http://disinfopedia.org/wikhtml?title=propaganda_techniques propaganda techniques] not instinctually employed by [[journalism]] "on your side" on a more or less voluntary basis, was ineffective or counter-productive, in that it simply will not be believed. Thus one did not have to tell all uncomfortable truth, merely be a more reliable reporter than the enemy, to be heard out and ultimately trusted by the enemy's agents. The [http://act.greenpeace.org act.Greenpeace.org service] has so far attracted hundreds of thousands of participants, mostly to [[email campaign]]s. It and [[MoveOn.org]] are arguably the most effective online [[activist network]]s. [[Consumerium]] can be considered an '''open campaign''' for [[moral purchasing]], among other things.
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