Editing Natural Capitalism

'''[[w:Natural Capitalism|Natural Capitalism]]''' is a theory of [[w:Paul Hawken|Paul Hawken]], [[w:Amory Lovins|Amory Lovins]] and [[w:Hunter Lovins|Hunter Lovins]].  It proposes that [[Seventh Millenium]] companies need to do four things to profit by taking advantage of major trends in ecology & economy:

*adopt [[energy conserving]] technologies, anticipating huge rises in energy prices;  adopt [[material conserving]] approaches including [[recycling]] at all levels and [[product stewardship]]
*account for use of [[natural capital]] and for its destruction as conversion of a [[capital asset]];  permit energy and material savings to be invested in by third parties separately, as a different type of "savings bond", letting them share in the benefits of all savings of natural capital due to reduced energy, reduced resource inputs, and reduced waste outputs (for instance [[emission trading]] credits) - account for [[nature's services]] use.
*build [[industrial ecology]] so that [[waste]] outputs of one process are [[resource]] inputs of another;  consider [[waste as resource]] at every level
*redefine all [[commodity]] and [[product]] offerings as [[service]] offerings, to expose hidden costs and ensure that [[state services]] and [[nature's services]] are not considered to be "free" but rather paid by tax and renewal.

Companies which adopt these strategies, e.g. [[Interface Corporation]] in the US, report great gains and have developed long term strategies for [[biomimicry]]. 

[http://natcap.org natcap.org - Natural Capitalism - the book]

Related strategies include [[Natural Step]] and [[ISO 14000]].