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Moral purchasing potential
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'''Moral purchasing potential''' exists when consumers have information about what they buy. Until they do, it does not exist, and [[moral purchasing power]] cannot be organized. [[Consumerium Services]] provide to the '''moral consumer''': *verified facts in the [[Publish Wiki]] relevant to guide [[moral purchasing]] *the ability to set [[faction]]/affiliation preferences or [[social network]] trust relations so that one is trusting information from people of similar ethics, even if they are an [[ethical minority]], e.g. [[Greens]] or something *optional facilities to deliver this [[Consumerium buying signal]] to [[point of purchase]] *optional facilities to integrate with [[worn device]]s so that the information is available instantly, e.g. on [[barcode swipe]] by a [[scanner ring]] or more likely swipe the product into a kiosk that will offer you [[NFC]] security and convenience. All of that does not in itself provide [[moral purchasing power]]. That requires a further layer of [[social capital]] and deliberate coordination that the [[faction]]s, [[campaign]]s, and of course [[trolls]] and [[campaigner]]s themselves bring to the task. As these factions see morality differently, so they will likely vary somewhat in how they would wish [[Research Wiki]] to work and [[what to accept as fact]]. Getting from '''potential''' to [[moral purchasing power|power]] requires some means of combining the views, e.g. a [[revert currency]], or other method of [[answer recommendation]] relying say on [[approval voting]] or [[edits, votes and bets]] in some other combination, that all factions accept as "objective".
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