Editing Moral choice

[[Consumer choice]] is '''moral choice''', which is guided by (individual to much broader collective) [[moral cognition]], which is studied by [[ethics]].

The idea that consumers make only [[economic choice]] is the basis of [[economics]], which is a form of [[propaganda]] that claims [[limited liability]] applies between consumers and the things they destroy by consuming.

The difference between an economic and a moral choice is that one only saves money by making the right economic choice, but one saves life by making the right moral choice.  Some theories of economics, like the [[life gain]] theory of [[Michael Benedikt]] or the [[life economy]] theory of [[John McMurtry]] or the [[Natural Capitalism]] theory of [[Paul Hawken]], try to treat the two as identical.  See [[styles of capital]] for what they all basically agree on.