Editing Microeconomics

'''Microeconomics''' refers to [[economic choice]] on a small scale.  For [[Consumerium Services]], this scale should be defined as "within one [[ecoregion]] only."  [[Individual buying criteria]] and [[institutional buying criteria]] will differ when one has the choice to [[buy local]] (where informal criteria dominate) versus when one is buying across an ecoregional border and thus has to consider [[macroeconomics]] and the [[externalities]] that do not become immediately evident.

Dealing with [[consumer preferences]] on this small scale is out of scope for [[Consumerium Services]];  [[Features]] focus on bringing in better information about [[macroeconomics]]:  impact on [[nature's services]] as a whole, whether [[ecological yield]] was exceeded in the production of this product, [[extraction]] damage, all reduced to an abstract [[score]] or [[price premium]].  There will still however be a good reason to buy local products, even if the price premium so calculated does not justify it, since one is so directly and bodily exposed to the consequences of collapse of local production.