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False community
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'''False community''' is the belief in a [[community]] of those who do not mutually protect or benefit each other: [[Virtual community]] is the most obvious example. So is [[w:racism|racist distinctions in very unequal groups]] where those in power use race as a way to prevent those of the same race but with less power from realizing their problem is "their own" not [[the other]]. [[No body]] benefits from false community except those who have generated it. In commerce, false community is usually called [[brand management]] and it focuses on creating a false community among all consumers of one brand name.
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