Editing End user

The '''end user''' is usually the [[consumer]] who makes the actual 
decisions to [[buy local]] or [[buy moral]] and the [[price premium]]
s/he'll tolerate to do so.  However, this is not the only end user - 
there will be others who use the system to determine the morality of
what's on store shelves, perhaps they work for the store, maybe not.

It will also be used by [[purchasing agent]]s, we very much hope,
and by politicians and others deciding which products to block as
[[import]]s.

Some specific but fictional [[end user stories]] would help us to understand the ways that [[Consumerium]] will be used.  This technique is already being
used at the [http://simple.wikipedia.org/wiki.cgi?Simple_English_User_Stories Simple English Wikipedia - see the Simple English User Stories].

== References on ways to serve end users better ==