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Deep framing
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''See [[reframing]] or the deeper [[ontological warfare]] for directly applicable techniques to influence decisions.'' The '''deep framing''' theory of [[w:George Lakoff]] builds on the prior [[conceptual metaphor]] theory to argue that it is the [[framing]], only, that actually makes key decisions. Such issues as [[Moral politics]] ("Mama state" vs. "Papa state") or [[New Troll point of view]] vs. [[neutral point of view]] are thus different ways to frame questions, which affect the outcomes. And which are very deeply embedded in socially acceptable [[idiom]], e.g. re: [[power structure]]. == extenal links == *[[w:deep framing]]
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