Editing Consumerium talk:Executive summary

This is really really bad.  It says nothing specific or concrete.  It is full of abstract phrases that mean nothing.
:No. It is very clear terminology for executives and every sentence says something either about how things are in business now or how we hope to change how the business is.
::No, it's bad writing.  It's gone.
:Actually I get this feeling about the whole wiki. Following the links from [[Consumerium:Welcome, newcomers]], I'm encountering lots of abstract waffle, but struggling to gain an understanding of what its all about. I would guess that you are trying to attract wiki contributions from people with knowledge of consumer issues over a broad range of product types. I also gather that the project has a wider scope, looking at ways of delivering consumer information e.g. devices in supermarkets. Seems like an interesting idea, but it's really not very clear. Maybe this 'Executive summary' is a page where one would expect the language to be thick with management speak, but I would suggest that some of the other pages need some work. This waffle should be replaced by more specific concrete information. - Nojer2 - 29 Nov 2004

It really must go.  Picking good questions of the FAQ is a far better way to go
:No way. This is not going anywhere. --[[User:Juxo|Juxo]] 08:52, 28 Apr 2004 (EEST)
::Fixing it.
:::Just changing how it's introduced seems to solve most problems.  It is an abstract overview for [[management science]] types, or theoretically minded managers, it is not for the ordinary person, and certainly not for an ordinary person in a hurry.  So now the [[Main Page]] says clearly who it is aimed at.