Editing Buying decision

An given '''buying decision''' depends on factors that are not listed in the [[buying criteria]] alone, but on more situational factors like likelihood of finding a more suitable substitute nearby, the actual degree of commitment to the [[moral values]] expressed in [[individual buying criteria]], etc.  Only for [[institutional buying criteria]] where one is spending money on behalf of a group that has jointly committed itself, can one reasonably expect a buying decision to be conducted exactly as the criteria are described.

For individuals, it may be important to track actual buying decisions and update desired versus actual buying criteria.