Editing Brand

'''Brand is a [[feature]] of [[product]]'''

A brand can be identified by combining the triple [[country]], [[company]] that holds rights to the name, and the [[brand name]] itself.

The company component is essential, because brand name clashes within a country are possible (usually on a very small scale though). If two small businesses operating on different fields in different places use the same brand name for their product or service, it's not a big problem.

:Don't confuse a [[brand]] with a [[trademark]].  The trademark is property reflecting [[social capital]].  The brand is a more psychological concept.
::Why not. The average [[consumer]] does not make distinctions between what is a brand and what is a [[trademark]] and aren't brands usually trademarked?

See '''[[Brand management]]''' for more indepth information to the world of '''brands'''.