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==Consumerium as advertising== '''Advertising''' takes three forms in [[Consumerium Services]]: *False statements made by [[brand management]] that are debated and disputed so that accurate information be sent out by [[Consumerium buying signal]] to counter it. This is what [[Adbusters]] wants to do with its [[Greenscan]], so, there is real potential to work with them closely on this kind of function. *[[Green light]] products and [[friendly retail]] locations that specialize in them are effectively being advertised by the existence and spread of [[Consumerium:Itself]]; There may be more cooperative work with such companies. *[[Campaign]]s which are basically [[public service announcement]]s, encouraging some more responsible behaviour or choices, e.g. to avoid [[red light]] products. Within the limits of never recommending a [[red light]] product and never refusing to recommend a [[green light]] product, there is enough play in the [[Consumerium buying signal]], and enough need for [[self-funding]], that the [[Consumerium Governance Organization]] should consider how to do the above in a way that maximizes availability of good products, and minimizes consumption of bad ones. That after all is what [[moral purchasing power]] really means! ---- ==Traditional advertising== '''Advertising''' can be [[campaign]]ed [[endorsement|for]] and [[boycott|against]]. We need to solve how advertising is identified.
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