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User:Jukeboksi/BBA studies/Researching Target Markets
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== Week 16 == * '''[[w:Primary research|Primary research]]''' consists of a collection of original primary data collected by the researcher. It is often undertaken after the researcher has gained some insight into the issue by reviewing secondary research or by analyzing previously collected primary data. ( Wikipedia ) * '''[[w:Secondary research|Secondary research]]''' (also known as desk research) involves the summary, collation and/or synthesis of existing research rather than [[w:primary research|primary research]], where data is collected from, for example, research subjects or experiments. ( Wikipedia ) * A '''[[w:Back-translation#Back-translation|Back-translation]]''' is a translation of a translated text back into the language of the original text, made without reference to the original text. ( Wikipedia ) * The '''[[w:European Society for Opinion and Market Research|European Society for Opinion and Market Research]]''' ('''[[w:ESOMAR|ESOMAR]]''') is a world association for market, social and opinion researchers. ----
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