Campaigns

Campaigns are an essential feature.

Campaigns can be calls for boycott or endorsement. They can be targeted at individual products product groups, brands, companies, corporations, advertisements, supply chains, industries or areas. Areas can be provinces or countries.

All Campaigns are registered and valuated in The Consumerium Exchange.

Some preliminary ideas on Campaigns

• Anyone can start a campaign on any campaignable issue, thus becoming a Campaign Manager
• You may subscribe only to one of the campaigns targeted at the same thing
• Campaigners can be virtual or real entities (cybercampaigns and realworld campaigns should be treated a little differently, real have more "weight" then virtual)
• Subscribing to a campaign gives a person one vote when meeting is called to make decisions (split, merger, opinion change, nullifying) of the campaign
• Campaigns can be merged and split just like traditional incorporated bodies.
• Campaigns set a score for themselves. This is basically just an number. Positive means it's an endorsement and negative means its a boycott.

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Score

One idea is to use a seven step system for scores as follows:

• -3 Boycott
• -2 Strong Avoid
• -1 Avoid
• 0 Neutral
• 1 Support
• 2 Strong Support
• 3 Endorse

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Campaign Management

Basically there are two models to Campaign Mangement:

Central management

• The Campaign Manager makes all decisions regarding the campaign and the subscribers get notified of changes and have a possibility to withdraw their vote if the deem the change unacceptable
• Quick response times

Democratic management

• When someone wants to change something they have to submit the proposed change, which then gets voted upon either untill a certain percentage of subscribers have voted or for a certain period of time.
• Propably sluggish response times and low voting participation

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Cascading Campaign

Campaigns can be made to cascade. For example a campaign on a product group may cascade to the products belonging to the group or a campaign on a country may cascade to companies outside the country if they are a part of a corporation in the country targeted by the campaign

Who decides on Cascading

The question on should the use of this option to cascade a campaign be made by the campaigner or the consumer is yet unresolved.

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See also:

• Feedback to the producer can be used to enhance the power of a campaign
• Life exchange this article is radical and uses the word "profit" inappropriatelly, but it's thought provoking