Campaigns

Campaigns are an essential feature.

Campaigns can be calls for boycott or endorsement. They can be targeted at individual products product groups, brands, companies, corporations, advertisements, supply chains, industries or areas. Areas can be provinces or countries.

Some preliminary ideas on Campaigns

1. Anyone can start a campaign on anything, thus becoming a Campaigner
2. You may subscribe only to one of the campaigns targeted at the same thing
3. Campaigners can be virtual or real entities (cybercampaigns and realworld campaigns should be treated a little differently, real have more "weight" then virtual)
4. Subscribing to a campaign gives a person one vote when meeting is called to make decisions (split, merger, opinion change, nullifying) about the campaign
5. Campaigns can be merged and split just like traditional incorporated bodies.
6. Campaigns set a score for themselves. This is basically just an number. Positive means it's an endorsement and negative means its a boycott.

Score

One idea is to use a seven step system for scores as follows:

• -3 Boycott
• -2 Strong Avoid
• -1 Avoid
• 0 Neutral
• 1 Support
• 2 Strong Support
• 3 Endorse

Cascading Campaign

Campaigns can be made to cascade. For example a campaign on a product group may cascade to the products belonging to the group or a campaign on a country may cascade to companies outside the country if they are a part of a corporation in the country targeted by the campaign

Who decides on Cascading

The question on should the use of this option to cascade a campaign be made by the campaigner or the consumer is yet unresolved.

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See also:

• Feedback to the producer can be used to enhance the power of a campaign
• Life exchange this article is radical and uses the word "profit" inappropriatelly, but it's thought provoking