Advertisement Video: Difference between revisions

    From Consumerium development wiki R&D Wiki
    (First draft at Video Ads)
     
    m (minor updates. someone (?) should write illustrative examples of the potential of this feature)
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    ===Advertisement video is a [[feature]] of [[product]] or [[company]].===
    ===Advertisement video is a [[feature]] of [[industry]], [[product]], [[brand]] or [[company]].===


    This is a '''very important feature''' since this is basically the sole '''feasible source of income''' for the system and it opens up the world of audio-visual advertisement to companies that are so small that they cannot afford [[Broadcast media]] campaigns or that are so specialised that Broadcast media is not useful. eg. [[Organic]] [[Farm]]s.
    This is a '''very important feature''' since this is basically the sole '''feasible source of income''' for the system and it opens up the world of audio-visual advertisement to companies that are so small that they cannot afford [[Broadcast media]] campaigns or that are so specialised that Broadcast media is not useful. eg. [[Organic]] [[Farm]]s.


    This feature requires the [[Hardware Requirements|consumers terminal]] to have a colour display and video decoding facility. At least [http://www.nokia.com Nokia] has one model out already that supports all the [[Hardware Requirements]]. It's 3650, tri-band (works in US and GSM countries), real video decoding, [[Bluetooth]].
    This feature requires the [[Hardware Requirements|consumers terminal]] to have a colour display and video decoding facility. At least [http://www.nokia.com Nokia] has one model out already that supports almost all of the [[Hardware Requirements]] for a consumer terminal. It's 3650, tri-band (works in US and GSM countries), [[3GPP]] real video decoding, [[Bluetooth]]. The 3650 unfortunatelly doesn't support XHTML browsing over Bluetooth for some curious reason.
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    ===See also:===
    '''See also:'''
     
    *[[Informational Video]] - Videos, that generate no cost to the [[Producer]] or [[Marketer]]. Distinction between what is "Advertisement" and what is a "Free Information as Service" should be debated.  
    *[[Informational Video]] - Videos, that generate no cost to the [[Producer]] or [[Marketer]]. Distinction between what is "Advertisement" and what is a "Free Information as Service" should be debated.  
    *[[Pricing Model]] - Discussion on what kind of pricing model should the Advertisement videos have.
    *[[Pricing Model]] - Discussion on what kind of pricing model should the Advertisement videos have.

    Revision as of 08:36, 15 October 2003

    This is a very important feature since this is basically the sole feasible source of income for the system and it opens up the world of audio-visual advertisement to companies that are so small that they cannot afford Broadcast media campaigns or that are so specialised that Broadcast media is not useful. eg. Organic Farms.

    This feature requires the consumers terminal to have a colour display and video decoding facility. At least Nokia has one model out already that supports almost all of the Hardware Requirements for a consumer terminal. It's 3650, tri-band (works in US and GSM countries), 3GPP real video decoding, Bluetooth. The 3650 unfortunatelly doesn't support XHTML browsing over Bluetooth for some curious reason.


    See also:

    • Informational Video - Videos, that generate no cost to the Producer or Marketer. Distinction between what is "Advertisement" and what is a "Free Information as Service" should be debated.
    • Pricing Model - Discussion on what kind of pricing model should the Advertisement videos have.