Brand: Difference between revisions

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('''Brand is a feature of product''' )
 
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'''Brand is a feature of [[product]]'''
'''Brand is a [[feature]] of [[product]]'''


A brand can be identified by combining the triple [[country]], [[company]] that holds rights to the name, and the [[brand name]] itself.
A brand can be identified by combining the triple [[country]], [[company]] that holds rights to the name, and the [[brand name]] itself.


The company component is essential, because brand name clashes within a country are possible (usually on a very small scale though). If two small businesses operating on different fields in different places use the same brand name for their product or service, it's not a big problem.
The company component is essential, because brand name clashes within a country are possible (usually on a very small scale though). If two small businesses operating on different fields in different places use the same brand name for their product or service, it's not a big problem.
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