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| * was not made with sweatshop labour (forced labour, child labour); | | * was not made with sweatshop labour (forced labour, child labour); |
| * revenues for which will not pay for corporate crimes. | | * revenues for which will not pay for corporate crimes. |
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| It may also signal an [[endorsement]] - meaning effectively '''buy at any [[price]]'''
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| It is also possible for a '''conditional endorsement''' to be made.
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| This is a [[score]] easily translated into a [[price premium]]. If
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| the [[price]] minus that [[price premium]] (which represents higher
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| price you are willing to pay for the merits) is less than that of
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| the [[alternative product]], then you should buy it. But this means
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| the same as a [[yellow light]] if the price is so close that premium
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| is not obvious. In this case no single product can be green-lighted,
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| but all alternatives to the top choices can probably be [[red light]]ed!
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| It is of course completely up to the [[consumer]] to choose the people or [[Interesting organisations|NGOs]] who are choosing which things to evaluate and how ie. what values should be given to the [[variables]] used in the calculation of the '''green light''', [[yellow light]] and '''[[red light]]'''
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