I'm a bit curious about this project as well... How does one 'focus moral purchasing power?' %)

We focus it by providing information about products and feedback channels. --Juxo 01:41, 30 Mar 2004 (EEST)
Specifically, the Consumerium buying signal tells you how well the product meets your individual buying criteria or institutional buying criteria. You may get a score or price premium to tell you if it's "good" by your own definition, or how much more you "should" be willing to pay for it, again using a formula fed by your own criteria. Ideally, we'd like to know if this made you buy the product or not, so we can get immediate feedback. More extensive feedback can be for those with full Consumerium Service access including the web.