Quality

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    Quality can be studied objectively (see w:Quality for a clear explanation of this approach) but for best results here we better understand it as what the consumer perceives subjectively of a product.

    In this approach the value contained in a brand name or attractive logo is included in the perception of quality, which is a very important consideration for the consumer when s/he has to buy a product of the same product group to replenish her/his stock.