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'''Political consumerism''' or '''consumism''' is a blanket concept including [[fair trade]] and [[moral purchasing]]. It could be seen as more general, or as more specific. It takes the word [[Consumerism]] which is nowerdays portrayed as an bad thing, a sort of ''hysteric drive to consume'', where consumption is no longer motivated by [[w:Physiology|physiological]] ([[w:hunger|hunger]], [[w:thirst|thirst]], avoidance of incomfort) motives but more by [[w:psychology|psychological]], [[w:culture|cultural]] and [[w:Sosiology|social]] influences many of them overly fuelled by [[advertising]]. '''Political consumerism''' takes the stand that for those who are wealthy enough to have multiple choices for filling a need, be the need natural or manufactured, making decisions about what to consume is '''political''' in the sense that it assumes the [[consumer]] has knowledge of the [[features|environmental impact]] and [[features|social impact]] the [[production]] has and these factors are evaluated in addition to [[price]] and [[suitability for use]] by the consumer. It emphasizes [[economic choice]] not quite as [[moral choice]] based on [[moral cognition]] but rather more practically as [[political choice]] based on some [[factionally defined]] criteria. If it's valid, then, factions matter more, and individual morality less, in determining [[individual buying criteria]]. '''See also:''' * [[Consumerium:Philosophy]]
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