Advertising takes three forms in Consumerium Services:
- False statements made by brand management that are debated and disputed so that accurate information be sent out by Consumerium buying signal to counter it. This is what Adbusters wants to do with its Greenscan, so, there is real potential to work with them closely on this kind of function.
- Green light products and friendly retail locations that specialize in them are effectively being advertised by the existence and spread of Consumerium:Itself; There may be more cooperative work with such companies.
- Campaigns which are basically public service ads, encouraging some more responsible behaviour or choices, e.g. to avoid red light products.
Within the limits of never recommending a red light product and never refusing to recommend a green light product, there is enough play in the Consumerium buying signal, and enough need for self-funding, that the Consumerium Governance Organization should consider how to do the above in a way that maximizes availability of good products, and minimizes consumption of bad ones. That after all is what moral purchasing power really means!