Standard

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The word standard can mean several different things in the context of Consumerium protocol and Consumerium buying signal and healthy signal infrastructure:

a de facto standard like the wikitext standard or PDF format, which are called standard simply because it is impossible to ignore all the data stored in them, and inconceivable to rebuild or retrain all the people using them; IETF RFCs also generally count as de facto standards
an ISO process standard like ISO 9000 or ISO 14000 series, or ISO 19011 accounting standard
an ITU hardware standard relevant to telecom, important to cut e-waste (if it's standard, presumably, it lasts longer)
an IEEE software standard like POSIX (and perhaps soon REST)
a specification approved by W3, Java, X/Open or other consortia
FSF's advice, often taken as gospel by free software aficionados, though Debian also has influence in this ideology