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User:Jukeboksi/Wiki.study/User:Jukeboksi/Blog/Marketing: Difference between revisions
User:Jukeboksi/Wiki.study/User:Jukeboksi/Blog/Marketing (edit)
Revision as of 07:05, 4 February 2015
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== Session 3 == | == Session 3 - Integrated marketing communications == | ||
'''[[w:Integrated Marketing Communication|Integrated Marketing Communication]] (IMC)''' is the application of consistent [[w:brand|brand]] messaging across both traditional and non-traditional [[w:marketing channel|marketing channel]]s and using different [[w:promotional|promotional]] methods to reinforce each other. ( Wikipedia ) | |||
== Session 2 - Storytelling and corporate communication == | == Session 2 - Storytelling and corporate communication == | ||