User:Jukeboksi/Wiki.study/User:Jukeboksi/Blog/Marketing - Revision history

Jukeboksi: Jukeboksi moved page User:Jukeboksi/wiki.study/User:Jukeboksi/Blog/Marketing to User:Jukeboksi/Wiki.study/User:Jukeboksi/Blog/Marketing without leaving a redirect

2020-06-17T22:33:55Z

Jukeboksi moved page User:Jukeboksi/wiki.study/User:Jukeboksi/Blog/Marketing to User:Jukeboksi/Wiki.study/User:Jukeboksi/Blog/Marketing without leaving a redirect

← Older revision		Revision as of 22:33, 17 June 2020
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Jukeboksi: 51 revisions imported

2020-06-17T15:50:38Z

51 revisions imported

← Older revision		Revision as of 15:50, 17 June 2020
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Jukeboksi: Jukeboksi moved page User:Juboxi/Blog/Marketing to User:Jukeboksi/Blog/Marketing: Automatically moved page while renaming the user "Juboxi" to "Jukeboksi"

2016-12-12T10:48:48Z

Jukeboksi moved page User:Juboxi/Blog/Marketing to User:Jukeboksi/Blog/Marketing: Automatically moved page while renaming the user "Juboxi" to "Jukeboksi"

← Older revision		Revision as of 10:48, 12 December 2016
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Jukeboksi: Session 9 and 10 - Investor relations

2015-04-15T07:56:09Z

Session 9 and 10 - Investor relations

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			== Session 9 and 10 - Investor relations ==
			'''Problem:''' Why investor relations are important?

			'''Learning objectives:'''
			# How to communicate with investors?
			# How to build trust among the company and the investors?
			# How do stakeholders/shareholders influence company corporate strategy?

			Keywords: Stakeholder, trust, communication strategy, CRM and challenges

			== Session 8 and 9 ==

	== Session 7 and 8 - Media agencies and big data ==		== Session 7 and 8 - Media agencies and big data ==
	'''Problem''': Why companies use media agencies?		'''Problem''': Why companies use media agencies?

Jukeboksi: /* Session 7 and 8 - Media agencies and big data */ tweaking order

2015-03-18T17:25:02Z

Session 7 and 8 - Media agencies and big data: tweaking order

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	* '''[[w:Media agency]]''' redirects to advertising agency		* '''[[w:Media agency]]''' redirects to advertising agency

	* '''PESO''' == '''P'''aid, '''E'''arned, '''S'''hared, '''O'''wned media		::* An '''[[w:advertising agency\|advertising agency]]''' or '''ad agency''' or '''advert agency''' is a service based [[w:business\|business]] dedicated to creating, planning, and handling [[w:advertising\|advertising]] (and sometimes other forms of [[w:promotion (marketing)\|promotion]]) for its clients.

	* An '''[[w:advertising agency\|advertising agency]]''' or '''ad agency''' or '''advert agency''' is a service based [[w:business\|business]] dedicated to creating, planning, and handling [[w:advertising\|advertising]] (and sometimes other forms of [[w:promotion (marketing)\|promotion]]) for its clients.
	::** An ad agency is generally independent from the client (it may be an internal department or even an internal agency) and provides an outside point of view to the effort of selling the client's products or services.		::** An ad agency is generally independent from the client (it may be an internal department or even an internal agency) and provides an outside point of view to the effort of selling the client's products or services.
	::**An agency can also handle overall [[w:marketing\|marketing]] and [[w:brand\|brand]]ing strategies and [[w:sales promotion\|sales promotion]]s for its clients. ( Wikipedia )		::**An agency can also handle overall [[w:marketing\|marketing]] and [[w:brand\|brand]]ing strategies and [[w:sales promotion\|sales promotion]]s for its clients. ( Wikipedia )
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	* '''[[w:Media planning\|Media planning]]''' is generally the task of a [[w:media agency\|media agency]] and entails finding media platforms for a client's brand or product to use. The job of media planning is to determine the best combination of media to achieve the marketing campaign objectives. ( Wikpedia )		* '''[[w:Media planning\|Media planning]]''' is generally the task of a [[w:media agency\|media agency]] and entails finding media platforms for a client's brand or product to use. The job of media planning is to determine the best combination of media to achieve the marketing campaign objectives. ( Wikpedia )

			* '''PESO''' == '''P'''aid, '''E'''arned, '''S'''hared, '''O'''wned media

	----		----

Jukeboksi: /* Session 7 and 8 - Media agencies and big data */ + problem, learning objectives and keywords

2015-03-18T11:15:56Z

Session 7 and 8 - Media agencies and big data: + problem, learning objectives and keywords

← Older revision		Revision as of 11:15, 18 March 2015
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	== Session 7 and 8 - Media agencies and big data ==		== Session 7 and 8 - Media agencies and big data ==
			'''Problem''': Why companies use media agencies?

			'''Learning objectives:'''
			# What is the process & interaction between a client company and a media agency?
			# How to make use of big data to get customer insight?
			# What is PESO?

			Keywords: PESO, consumer media habits, customer insights


	* '''[[w:Media agency]]''' redirects to advertising agency		* '''[[w:Media agency]]''' redirects to advertising agency

	* '''PESO''' == '''P'''aid, '''E'''arned, '''S'''hared, '''O'''wned		* '''PESO''' == '''P'''aid, '''E'''arned, '''S'''hared, '''O'''wned media

	* An '''[[w:advertising agency\|advertising agency]]''' or '''ad agency''' or '''advert agency''' is a service based [[w:business\|business]] dedicated to creating, planning, and handling [[w:advertising\|advertising]] (and sometimes other forms of [[w:promotion (marketing)\|promotion]]) for its clients.		* An '''[[w:advertising agency\|advertising agency]]''' or '''ad agency''' or '''advert agency''' is a service based [[w:business\|business]] dedicated to creating, planning, and handling [[w:advertising\|advertising]] (and sometimes other forms of [[w:promotion (marketing)\|promotion]]) for its clients.

Jukeboksi: /* Session 7 and 8 - Media agencies and big data / + PESO == Paid, Earned, Shared, Owned

2015-03-18T08:50:46Z

Session 7 and 8 - Media agencies and big data: + * PESO == Paid, Earned, Shared, Owned

← Older revision		Revision as of 08:50, 18 March 2015
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	== Session 7 and 8 - Media agencies and big data ==		== Session 7 and 8 - Media agencies and big data ==
	* '''[[w:Media agency]]''' redirects to advertising agency		* '''[[w:Media agency]]''' redirects to advertising agency

			* '''PESO''' == '''P'''aid, '''E'''arned, '''S'''hared, '''O'''wned

	* An '''[[w:advertising agency\|advertising agency]]''' or '''ad agency''' or '''advert agency''' is a service based [[w:business\|business]] dedicated to creating, planning, and handling [[w:advertising\|advertising]] (and sometimes other forms of [[w:promotion (marketing)\|promotion]]) for its clients.		* An '''[[w:advertising agency\|advertising agency]]''' or '''ad agency''' or '''advert agency''' is a service based [[w:business\|business]] dedicated to creating, planning, and handling [[w:advertising\|advertising]] (and sometimes other forms of [[w:promotion (marketing)\|promotion]]) for its clients.

Jukeboksi: /* Session 7 and 8 - Media agencies and big data */ + definition of w:advertising agency

2015-03-18T08:41:40Z

Session 7 and 8 - Media agencies and big data: + definition of w:advertising agency

← Older revision		Revision as of 08:41, 18 March 2015
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	== Session 7 and 8 - Media agencies and big data ==		== Session 7 and 8 - Media agencies and big data ==
			* '''[[w:Media agency]]''' redirects to advertising agency

			* An '''[[w:advertising agency\|advertising agency]]''' or '''ad agency''' or '''advert agency''' is a service based [[w:business\|business]] dedicated to creating, planning, and handling [[w:advertising\|advertising]] (and sometimes other forms of [[w:promotion (marketing)\|promotion]]) for its clients.
			::** An ad agency is generally independent from the client (it may be an internal department or even an internal agency) and provides an outside point of view to the effort of selling the client's products or services.
			::**An agency can also handle overall [[w:marketing\|marketing]] and [[w:brand\|brand]]ing strategies and [[w:sales promotion\|sales promotion]]s for its clients. ( Wikipedia )

	* '''[[w:Media planning\|Media planning]]''' is generally the task of a [[w:media agency\|media agency]] and entails finding media platforms for a client's brand or product to use. The job of media planning is to determine the best combination of media to achieve the marketing campaign objectives. ( Wikpedia )		* '''[[w:Media planning\|Media planning]]''' is generally the task of a [[w:media agency\|media agency]] and entails finding media platforms for a client's brand or product to use. The job of media planning is to determine the best combination of media to achieve the marketing campaign objectives. ( Wikpedia )
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	----		----

	== Session 6 and 7 - Communication plan ==		== Session 6 and 7 - Communication plan ==
	'''Problem''': What does a communication plan involve?		'''Problem''': What does a communication plan involve?

Jukeboksi: == Session 7 and 8 - Media agencies and big data == + definition of w:Media planning

2015-03-18T08:36:17Z

== Session 7 and 8 - Media agencies and big data == + definition of w:Media planning

← Older revision		Revision as of 08:36, 18 March 2015
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			== Session 7 and 8 - Media agencies and big data ==

			* '''[[w:Media planning\|Media planning]]''' is generally the task of a [[w:media agency\|media agency]] and entails finding media platforms for a client's brand or product to use. The job of media planning is to determine the best combination of media to achieve the marketing campaign objectives. ( Wikpedia )


			----
	== Session 6 and 7 - Communication plan ==		== Session 6 and 7 - Communication plan ==
	'''Problem''': What does a communication plan involve?		'''Problem''': What does a communication plan involve?

Jukeboksi: /* Session 6 and 7 - Communication plan */ + definition of w:AIDA (marketing)

2015-03-18T08:16:07Z

Session 6 and 7 - Communication plan: + definition of w:AIDA (marketing)

← Older revision		Revision as of 08:16, 18 March 2015
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	* The '''[[w:promotional mix\|promotional mix]]''' describes a blend of promotional variables chosen by marketers to help a firm reach its goals.<ref name=twsBoone> Contemporary Marketing 2011 (textbook), Louis Boone, David Kurtz, Cengage Learning, Jan 1, 2010, [http://books.google.com/books?id=R5rrSPNyUEgC&pg=PA500&dq=%22promotional+mix%22&hl=en&sa=X&ei=6S79U_unBvjJsQSD64CwAQ&ved=0CC0Q6AEwAQ#v=onepage&q=%22promotional%20mix%22&f=false Elements of the promotional mix], Retrieved Aug. 26, 2014</ref><ref name=twsLamb> Essentials of Marketing, Charles Lamb, Joe Hair, Carl McDanie, Cengage Learning, Jan 1, 2011, [http://books.google.com/books?id=LcsIAAAAQBAJ&pg=PT542&dq=%22promotional+mix%22&hl=en&sa=X&ei=6S79U_unBvjJsQSD64CwAQ&ved=0CDQQ6AEwAg#v=onepage&q=%22promotional%20mix%22&f=false Discuss the elements of the promotional mix], Retrieved Aug. 26, 2014, (see page 514+)</ref><ref name=twsMullin> Sales Promotion: How to Create, Implement and Integrate Campaigns that Really Work, Roddy Mullin, Kogan Page Publishers, Apr 3, 2010, [http://books.google.com/books?id=ZWCe0Z-xOjIC&pg=PA33&dq=%22promotional+mix%22&hl=en&sa=X&ei=6S79U_unBvjJsQSD64CwAQ&ved=0CGkQ6AEwCQ#v=onepage&q=%22promotional%20mix%22&f=false The Promotional Mix], Retrieved Aug. 26, 2014, (see page 30+)</ref><ref name="Harrell Book">{{cite book\|last=Harrell\|first=Gilbert D.\|title=Marketing: Connecting with Customers\|year=2008\|publisher=Chicago Education Press\|isbn=9780979830402\|pages=286}}</ref><ref name=twsLongenecker> Small Business Management: Launching and Growing Entrepreneurial Ventures, Justin Longenecker, J. Petty, Leslie Palich, Frank Hoy, Cengage Learning, Sep 27, 2011, [http://books.google.com/books?id=ZXkJAAAAQBAJ&pg=PT524&dq=%22promotional+mix%22&hl=en&sa=X&ei=6S79U_unBvjJsQSD64CwAQ&ved=0CGEQ6AEwCA#v=onepage&q=%22promotional%20mix%22&f=false The Promotional Mix], Retrieved Aug. 26, 2014, "...how a business combines its promotional methods...blend of nonpersonal, personal, and special forms of communication aimed at a target market..."</ref> It has been identified as a subset of the [[w:marketing mix\|marketing mix]].<ref name=twsBoone/>		* The '''[[w:promotional mix\|promotional mix]]''' describes a blend of promotional variables chosen by marketers to help a firm reach its goals.<ref name=twsBoone> Contemporary Marketing 2011 (textbook), Louis Boone, David Kurtz, Cengage Learning, Jan 1, 2010, [http://books.google.com/books?id=R5rrSPNyUEgC&pg=PA500&dq=%22promotional+mix%22&hl=en&sa=X&ei=6S79U_unBvjJsQSD64CwAQ&ved=0CC0Q6AEwAQ#v=onepage&q=%22promotional%20mix%22&f=false Elements of the promotional mix], Retrieved Aug. 26, 2014</ref><ref name=twsLamb> Essentials of Marketing, Charles Lamb, Joe Hair, Carl McDanie, Cengage Learning, Jan 1, 2011, [http://books.google.com/books?id=LcsIAAAAQBAJ&pg=PT542&dq=%22promotional+mix%22&hl=en&sa=X&ei=6S79U_unBvjJsQSD64CwAQ&ved=0CDQQ6AEwAg#v=onepage&q=%22promotional%20mix%22&f=false Discuss the elements of the promotional mix], Retrieved Aug. 26, 2014, (see page 514+)</ref><ref name=twsMullin> Sales Promotion: How to Create, Implement and Integrate Campaigns that Really Work, Roddy Mullin, Kogan Page Publishers, Apr 3, 2010, [http://books.google.com/books?id=ZWCe0Z-xOjIC&pg=PA33&dq=%22promotional+mix%22&hl=en&sa=X&ei=6S79U_unBvjJsQSD64CwAQ&ved=0CGkQ6AEwCQ#v=onepage&q=%22promotional%20mix%22&f=false The Promotional Mix], Retrieved Aug. 26, 2014, (see page 30+)</ref><ref name="Harrell Book">{{cite book\|last=Harrell\|first=Gilbert D.\|title=Marketing: Connecting with Customers\|year=2008\|publisher=Chicago Education Press\|isbn=9780979830402\|pages=286}}</ref><ref name=twsLongenecker> Small Business Management: Launching and Growing Entrepreneurial Ventures, Justin Longenecker, J. Petty, Leslie Palich, Frank Hoy, Cengage Learning, Sep 27, 2011, [http://books.google.com/books?id=ZXkJAAAAQBAJ&pg=PT524&dq=%22promotional+mix%22&hl=en&sa=X&ei=6S79U_unBvjJsQSD64CwAQ&ved=0CGEQ6AEwCA#v=onepage&q=%22promotional%20mix%22&f=false The Promotional Mix], Retrieved Aug. 26, 2014, "...how a business combines its promotional methods...blend of nonpersonal, personal, and special forms of communication aimed at a target market..."</ref> It has been identified as a subset of the [[w:marketing mix\|marketing mix]].<ref name=twsBoone/>

			* '''[[w:AIDA (marketing)\|AIDA]]''' is an [[w:acronym\|acronym]] used in [[w:marketing\|marketing]] and [[w:advertising\|advertising]] that describes a common list of events that may occur when a consumer engages with an advertisement.
			::** '''A''' – attention (awareness): attract the attention of the customer.
			::** '''I''' – interest of the customer.
			::** '''D''' – desire: convince customers that they want and desire the product or service and that it will satisfy their needs.
			::** '''A''' – action: lead customers towards taking action and/or purchasing. ( Wikipedia )

	=== Different communication plan models ===		=== Different communication plan models ===