User:Jukeboksi/BBA studies/Marketing - Revision history

Jukeboksi: fixing link(s)

2020-06-30T13:04:03Z

fixing link(s)

← Older revision		Revision as of 13:04, 30 June 2020
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	:{{Q\|'''Marketing''' is the process of communicating the value of a product or service to [[w:customers\|customers]], for the purpose of selling the product or service. It is a critical business function for attracting customers.\|Wikipedia\|[[w:marketing\|marketing]]}}		:{{Q\|'''Marketing''' is the process of communicating the value of a product or service to [[w:customers\|customers]], for the purpose of selling the product or service. It is a critical business function for attracting customers.\|Wikipedia\|[[w:marketing\|marketing]]}}

	:{{Q\|'''Marketing''' serves 2 purposes: #1 Keep the consumers informed of prices and offerings and #2 To do brand enhancement and post-sales brand image reinforcement.\|jubo-jubo\|[[marketing]]}}		:{{Q\|'''Marketing''' serves 2 purposes: #1 Keep the consumers informed of prices and offerings and #2 To do brand enhancement and post-sales brand image reinforcement.\|jubo-jubo\|[[User:Jukeboksi/BBA_studies/Marketing\|marketing]]}}

	:{{Q\|'''Advertising''' (or '''advertizing''')<ref>[http://www.collinsdictionary.com/dictionary/english/advertising advertizing/advertizing]. [[w:Collins English Dictionary\|Collins English Dictionary Online]].</ref><ref>[http://dictionary.reference.com/browse/advertize advertize]. [[w:Random House Webster's Unabridged Dictionary]]. Retrieved from [[Dictionary.com]]</ref><ref>[http://www.thefreedictionary.com/advertize advertize]. [[w:Webster's Dictionary\|Webster's Revised Unabridged Dictionary]]. Retrieved from [[TheFreeDictionary.com]]</ref> is a form of [[w:marketing\|marketing]] [[w:communication\|communication]] used to persuade an [[w:audience\|audience]] to take or continue some action, usually with respect to a commercial offering, or political or ideological support.\|Wikipedia\|[[w:advertising]]}}		:{{Q\|'''Advertising''' (or '''advertizing''')<ref>[http://www.collinsdictionary.com/dictionary/english/advertising advertizing/advertizing]. [[w:Collins English Dictionary\|Collins English Dictionary Online]].</ref><ref>[http://dictionary.reference.com/browse/advertize advertize]. [[w:Random House Webster's Unabridged Dictionary]]. Retrieved from [[Dictionary.com]]</ref><ref>[http://www.thefreedictionary.com/advertize advertize]. [[w:Webster's Dictionary\|Webster's Revised Unabridged Dictionary]]. Retrieved from [[TheFreeDictionary.com]]</ref> is a form of [[w:marketing\|marketing]] [[w:communication\|communication]] used to persuade an [[w:audience\|audience]] to take or continue some action, usually with respect to a commercial offering, or political or ideological support.\|Wikipedia\|[[w:advertising]]}}
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	# [[#Corporate Social Responsibility\|Corporate Social Responsibility]] - [[w:Corporate responsibility]] ( [[w:fi:Yhteiskuntavastuu]] )		# [[#Corporate Social Responsibility\|Corporate Social Responsibility]] - [[w:Corporate responsibility]] ( [[w:fi:Yhteiskuntavastuu]] )
	# [[#Customer oriented operations planning (marketing)\|Customer oriented operations planning (marketing)]]		# [[#Customer oriented operations planning (marketing)\|Customer oriented operations planning (marketing)]]

	~~Free choice studies:~~
	~~# [[Nonprofit-markkinointi]]~~

	Sales and marketing specialization track		Sales and marketing specialization track
	# [[#Creative Corporate and Marketing Communication\|Creative Corporate and Marketing Communication]]		# [[#Creative Corporate and Marketing Communication\|Creative Corporate and Marketing Communication]]
	# [[Innovation Management for Global Competitiviness]]		# [[User:Jukeboksi/BBA_studies/Innovation Management for Global Competitiviness]]
	# [[~~Sales and selling~~#Strategic Business-to-Business Relationship Management\|Strategic Business-to-Business Relationship Management]]		# [[User:Jukeboksi/BBA_studies/Marketing#Strategic Business-to-Business Relationship Management\|Strategic Business-to-Business Relationship Management]]
	# [[#Successful Event\|Successful Event]]		# [[#Successful Event\|Successful Event]]
	# [[Sales and selling#Business-to-Business Selling and Sales Management\|Business-to-Business Selling and Sales Management‎]]		# [[User:Jukeboksi/BBA_studies/Sales and selling#Business-to-Business Selling and Sales Management\|Business-to-Business Selling and Sales Management‎]]
			Marketing#Strategic Business-to-Business Relationship Management
	{{Marketing}}		{{Marketing}}
	{{Internet marketing}}		{{Internet marketing}}
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	* '''[[w:Customer experience systems\|Customer experience systems]]''' are integrated [[w:Business Support System\|business]] and [[w:operational support systems\|operational support systems]] (BSS/OSS) for [[w:telephone company\|telephone company]] that particularly address [[w:service provider\|service provider]]s’ mandate of focusing on the [[w:customer experience\|customer experience]]. [...] the remaining differentiator is how well a company can deliver a customer experience that is ''personalized, rewarding, and meets customer needs''. (Peppers & Rogers 2005) <ref>{{cite book\|author1=Martha Rogers\|author2=Don Peppers\|title=Return on Customer: Creating Maximum Value From Your Scarcest Resource\|url=http://books.google.com/books?id=wvd4y742XPoC\|accessdate=13 October 2012\|date=21 June 2005\|publisher=Random House Digital, Inc.\|isbn=978-0-385-51030-1}}</ref> ( Wikipedia with modifications )		* '''[[w:Customer experience systems\|Customer experience systems]]''' are integrated [[w:Business Support System\|business]] and [[w:operational support systems\|operational support systems]] (BSS/OSS) for [[w:telephone company\|telephone company]] that particularly address [[w:service provider\|service provider]]s’ mandate of focusing on the [[w:customer experience\|customer experience]]. [...] the remaining differentiator is how well a company can deliver a customer experience that is ''personalized, rewarding, and meets customer needs''. (Peppers & Rogers 2005) <ref>{{cite book\|author1=Martha Rogers\|author2=Don Peppers\|title=Return on Customer: Creating Maximum Value From Your Scarcest Resource\|url=http://books.google.com/books?id=wvd4y742XPoC\|accessdate=13 October 2012\|date=21 June 2005\|publisher=Random House Digital, Inc.\|isbn=978-0-385-51030-1}}</ref> ( Wikipedia with modifications )
	----		----

	~~== Nonprofit-markkinointi ==~~
	* See [[Nonprofit-markkinointi]] a free choice studies course

	== Read more on marketing: ==		== Read more on marketing: ==

Jukeboksi: + This article used to be at the address https://GloBBA12.si/wiki/Marketing from 2012 to 2016 and https://wiki.study/regarding/Marketing from 2016 to 2020

2020-06-30T12:39:14Z

+ This article used to be at the address https://GloBBA12.si/wiki/Marketing from 2012 to 2016 and https://wiki.study/regarding/Marketing from 2016 to 2020

← Older revision		Revision as of 12:39, 30 June 2020
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	== References ==		== References ==
	<references/>		<references/>

			----
			<center>This article '''used to be''' at the address '''<nowiki>https://GloBBA12.si/wiki/Marketing</nowiki>''' from 2012 to 2016 and '''<nowiki>https://wiki.study/regarding/Marketing</nowiki>''' from 2016 to 2020</center>

	[[Category:realcontent]]		[[Category:realcontent]]
	[[Category:Marketing]]		[[Category:Marketing]]
	[[Category:Marketing specialization track]]		[[Category:Marketing specialization track]]

Jukeboksi: Jukeboksi moved page User:Jukeboksi/studied business administration/Marketing to User:Jukeboksi/BBA studies/Marketing without leaving a redirect

2020-04-02T17:46:06Z

Jukeboksi moved page User:Jukeboksi/studied business administration/Marketing to User:Jukeboksi/BBA studies/Marketing without leaving a redirect

← Older revision		Revision as of 17:46, 2 April 2020
(No difference)

Jukeboksi: 155 revisions imported: Wikinotes from business administration studies at Haaga-Helia UAS 2012-2015

2020-02-22T18:33:04Z

155 revisions imported: Wikinotes from business administration studies at Haaga-Helia UAS 2012-2015

← Older revision		Revision as of 18:33, 22 February 2020
(No difference)

wikistudy>Jukeboksi: moved quote from home page to here

2016-12-16T07:17:06Z

moved quote from home page to here

← Older revision		Revision as of 07:17, 16 December 2016
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	:{{Q\|'''Marketing''' is the process of communicating the value of a product or service to [[w:customers\|customers]], for the purpose of selling the product or service. It is a critical business function for attracting customers.\|Wikipedia\|[[w:marketing\|marketing]]}}		:{{Q\|'''Marketing''' is the process of communicating the value of a product or service to [[w:customers\|customers]], for the purpose of selling the product or service. It is a critical business function for attracting customers.\|Wikipedia\|[[w:marketing\|marketing]]}}

			:{{Q\|'''Marketing''' serves 2 purposes: #1 Keep the consumers informed of prices and offerings and #2 To do brand enhancement and post-sales brand image reinforcement.\|jubo-jubo\|[[marketing]]}}

	:{{Q\|'''Advertising''' (or '''advertizing''')<ref>[http://www.collinsdictionary.com/dictionary/english/advertising advertizing/advertizing]. [[w:Collins English Dictionary\|Collins English Dictionary Online]].</ref><ref>[http://dictionary.reference.com/browse/advertize advertize]. [[w:Random House Webster's Unabridged Dictionary]]. Retrieved from [[Dictionary.com]]</ref><ref>[http://www.thefreedictionary.com/advertize advertize]. [[w:Webster's Dictionary\|Webster's Revised Unabridged Dictionary]]. Retrieved from [[TheFreeDictionary.com]]</ref> is a form of [[w:marketing\|marketing]] [[w:communication\|communication]] used to persuade an [[w:audience\|audience]] to take or continue some action, usually with respect to a commercial offering, or political or ideological support.\|Wikipedia\|[[w:advertising]]}}		:{{Q\|'''Advertising''' (or '''advertizing''')<ref>[http://www.collinsdictionary.com/dictionary/english/advertising advertizing/advertizing]. [[w:Collins English Dictionary\|Collins English Dictionary Online]].</ref><ref>[http://dictionary.reference.com/browse/advertize advertize]. [[w:Random House Webster's Unabridged Dictionary]]. Retrieved from [[Dictionary.com]]</ref><ref>[http://www.thefreedictionary.com/advertize advertize]. [[w:Webster's Dictionary\|Webster's Revised Unabridged Dictionary]]. Retrieved from [[TheFreeDictionary.com]]</ref> is a form of [[w:marketing\|marketing]] [[w:communication\|communication]] used to persuade an [[w:audience\|audience]] to take or continue some action, usually with respect to a commercial offering, or political or ideological support.\|Wikipedia\|[[w:advertising]]}}

wikistudy>Jukeboksi: /* Creative Corporate and Marketing Communication */ + Session 6

2015-03-17T10:25:48Z

Creative Corporate and Marketing Communication: + Session 6

← Older revision		Revision as of 10:25, 17 March 2015
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	:* '''Snapchat'''[https://www.snapchat.com/ (.com)] is a [[w:Photo sharing\|photo messaging]] application ( Wikipedia )		:* '''Snapchat'''[https://www.snapchat.com/ (.com)] is a [[w:Photo sharing\|photo messaging]] application ( Wikipedia )
	:* A '''[[w:podcast\|podcast]] ''' is a [[w:Digital media\|digital medium]] that consists of an episodic series of [[w:digital audio\|audio]], [[w:digital video\|video]], [[w:digital radio\|digital radio]], [[w:PDF\|PDF]], or [[w:ePub\|ePub]] [[w:Computer file\|files]] subscribed to and [[w:download\|download]]ed through [[w:web syndication\|web syndication]] or streamed on-line to a computer or mobile device. ( Wikipedia )		:* A '''[[w:podcast\|podcast]] ''' is a [[w:Digital media\|digital medium]] that consists of an episodic series of [[w:digital audio\|audio]], [[w:digital video\|video]], [[w:digital radio\|digital radio]], [[w:PDF\|PDF]], or [[w:ePub\|ePub]] [[w:Computer file\|files]] subscribed to and [[w:download\|download]]ed through [[w:web syndication\|web syndication]] or streamed on-line to a computer or mobile device. ( Wikipedia )

			=== Creative Corporate and Marketing Communication - Session 6 - Project plan presentations ===

	== Successful Event ==		== Successful Event ==

wikistudy>Jukeboksi: /* Creative Corporate and Marketing Communication - Session 5 - Digital marketing */ + definition of w:touchpoint + Lasses advice to maximize the toucpoints + agree

2015-03-10T14:09:15Z

Creative Corporate and Marketing Communication - Session 5 - Digital marketing: + definition of w:touchpoint + Lasses advice to maximize the toucpoints + agree

← Older revision		Revision as of 14:09, 10 March 2015
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	:* Product		:* Product
	:* Story		:* Story

			* '''Lasse advices to maximize your touchpoints'''
			::A '''[[w:Touchpoint\|Touchpoint]]''' (contact point, customer contact, Moment of Truth, point of contact) describes the interface of a [[w:product (business)\|product]], [[w:Service (economics)\|service]] or [[w:brand\|brand]] with [[w:customer\|customer]]s/users, non-customers, employees and other [[w:stakeholder (corporate)\|stakeholders\|]], before, during and after a transaction. This may be applied in [[w:business-to-business\|business-to-business]] as well as [[w:business-to-consumer\|business-to-consumer]] environments. ( Wikipedia )
			''"Make many types of videos as well as a series of videos of some type to maximize the touchpoints."'' - Jubo-jubo


	* In [[w:Internet marketing\|online marketing]] a '''[[w:landing page\|landing page]]''', sometimes known as a "'''lead capture page'''" or a "'''lander'''", is a single web page that appears in response to clicking on a [[w:search engine optimization\|search engine optimized]] search result or an [[w:Ad serving\|online advertisement]]. The landing page will usually display directed sales copy that is a logical extension of the advertisement, search result or link. ( Wikipedia )		* In [[w:Internet marketing\|online marketing]] a '''[[w:landing page\|landing page]]''', sometimes known as a "'''lead capture page'''" or a "'''lander'''", is a single web page that appears in response to clicking on a [[w:search engine optimization\|search engine optimized]] search result or an [[w:Ad serving\|online advertisement]]. The landing page will usually display directed sales copy that is a logical extension of the advertisement, search result or link. ( Wikipedia )



	:'''Lasse uses''':		:'''Lasse uses''':

wikistudy>Jukeboksi: /* Creative Corporate and Marketing Communication - Session 5 - Digital marketing */ + definition of w:podcast|

2015-03-10T12:05:44Z

Creative Corporate and Marketing Communication - Session 5 - Digital marketing: + definition of w:podcast

← Older revision		Revision as of 12:05, 10 March 2015
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	:* '''http://www.powtoon.com/''' - Create animated videos and presentations		:* '''http://www.powtoon.com/''' - Create animated videos and presentations
	:* '''Snapchat'''[https://www.snapchat.com/ (.com)] is a [[w:Photo sharing\|photo messaging]] application ( Wikipedia )		:* '''Snapchat'''[https://www.snapchat.com/ (.com)] is a [[w:Photo sharing\|photo messaging]] application ( Wikipedia )
			:* A '''[[w:podcast\|podcast]] ''' is a [[w:Digital media\|digital medium]] that consists of an episodic series of [[w:digital audio\|audio]], [[w:digital video\|video]], [[w:digital radio\|digital radio]], [[w:PDF\|PDF]], or [[w:ePub\|ePub]] [[w:Computer file\|files]] subscribed to and [[w:download\|download]]ed through [[w:web syndication\|web syndication]] or streamed on-line to a computer or mobile device. ( Wikipedia )

	== Successful Event ==		== Successful Event ==

wikistudy>Jukeboksi: /* Creative Corporate and Marketing Communication - Session 5 - Digital marketing */

2015-03-10T11:58:44Z

Creative Corporate and Marketing Communication - Session 5 - Digital marketing

← Older revision		Revision as of 11:58, 10 March 2015
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	\|archivedate=11 December 2008		\|archivedate=11 December 2008
	}}</ref><ref name="Riley">{{cite news \|last=Riley \|first=Duncan \|date=2007-07-19 \|title=The Jing Project: The 3 Legged Dog Of Screen Captures And Screencasting \|url=http://techcrunch.com/2007/07/19/the-jing-project-the-3-legged-dog-of-screen-captures-and-screencasting/ \|publisher=[[TechCrunch]] \|accessdate=2014-07-22 \|archiveurl=http://www.webcitation.org/6RFafqRuZ \|archivedate=2014-07-22 }}</ref> ( Wikipedia )		}}</ref><ref name="Riley">{{cite news \|last=Riley \|first=Duncan \|date=2007-07-19 \|title=The Jing Project: The 3 Legged Dog Of Screen Captures And Screencasting \|url=http://techcrunch.com/2007/07/19/the-jing-project-the-3-legged-dog-of-screen-captures-and-screencasting/ \|publisher=[[TechCrunch]] \|accessdate=2014-07-22 \|archiveurl=http://www.webcitation.org/6RFafqRuZ \|archivedate=2014-07-22 }}</ref> ( Wikipedia )

	:* '''http://www.powtoon.com/''' - Create animated videos and presentations		:* '''http://www.powtoon.com/''' - Create animated videos and presentations
			:* '''Snapchat'''[https://www.snapchat.com/ (.com)] is a [[w:Photo sharing\|photo messaging]] application ( Wikipedia )

	== Successful Event ==		== Successful Event ==

wikistudy>Jukeboksi: /* Creative Corporate and Marketing Communication - Session 5 - Digital marketing */ Lasse uses http://www.powtoon.com/ - Create animated videos and presentations

2015-03-10T11:53:46Z

Creative Corporate and Marketing Communication - Session 5 - Digital marketing: Lasse uses http://www.powtoon.com/ - Create animated videos and presentations

← Older revision		Revision as of 11:53, 10 March 2015
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	* In [[w:Internet marketing\|online marketing]] a '''[[w:landing page\|landing page]]''', sometimes known as a "'''lead capture page'''" or a "'''lander'''", is a single web page that appears in response to clicking on a [[w:search engine optimization\|search engine optimized]] search result or an [[w:Ad serving\|online advertisement]]. The landing page will usually display directed sales copy that is a logical extension of the advertisement, search result or link. ( Wikipedia )		* In [[w:Internet marketing\|online marketing]] a '''[[w:landing page\|landing page]]''', sometimes known as a "'''lead capture page'''" or a "'''lander'''", is a single web page that appears in response to clicking on a [[w:search engine optimization\|search engine optimized]] search result or an [[w:Ad serving\|online advertisement]]. The landing page will usually display directed sales copy that is a logical extension of the advertisement, search result or link. ( Wikipedia )

	:Lasse uses:		:'''Lasse uses''':
	:* '''[[w:Jing (software)]]''' is a [[w:screencast\|screencast]]ing [[w:computer program\|computer program]] launched in 2007 as Jing Project by the [[w:TechSmith\|TechSmith Corporation]].<ref>{{cite news		:* '''[[w:Jing (software)]]''' is a [[w:screencast\|screencast]]ing [[w:computer program\|computer program]] launched in 2007 as Jing Project by the [[w:TechSmith\|TechSmith Corporation]].<ref>{{cite news
	\|title=TechSmith Announces the Jing Project.		\|title=TechSmith Announces the Jing Project.
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	\|archivedate=11 December 2008		\|archivedate=11 December 2008
	}}</ref><ref name="Riley">{{cite news \|last=Riley \|first=Duncan \|date=2007-07-19 \|title=The Jing Project: The 3 Legged Dog Of Screen Captures And Screencasting \|url=http://techcrunch.com/2007/07/19/the-jing-project-the-3-legged-dog-of-screen-captures-and-screencasting/ \|publisher=[[TechCrunch]] \|accessdate=2014-07-22 \|archiveurl=http://www.webcitation.org/6RFafqRuZ \|archivedate=2014-07-22 }}</ref> ( Wikipedia )		}}</ref><ref name="Riley">{{cite news \|last=Riley \|first=Duncan \|date=2007-07-19 \|title=The Jing Project: The 3 Legged Dog Of Screen Captures And Screencasting \|url=http://techcrunch.com/2007/07/19/the-jing-project-the-3-legged-dog-of-screen-captures-and-screencasting/ \|publisher=[[TechCrunch]] \|accessdate=2014-07-22 \|archiveurl=http://www.webcitation.org/6RFafqRuZ \|archivedate=2014-07-22 }}</ref> ( Wikipedia )

			:* '''http://www.powtoon.com/''' - Create animated videos and presentations

	== Successful Event ==		== Successful Event ==

← Older revision		Revision as of 07:17, 16 December 2016
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	:{{Q\|'''Marketing''' is the process of communicating the value of a product or service to [[w:customers\|customers]], for the purpose of selling the product or service. It is a critical business function for attracting customers.\|Wikipedia\|[[w:marketing\|marketing]]}}		:{{Q\|'''Marketing''' is the process of communicating the value of a product or service to [[w:customers\|customers]], for the purpose of selling the product or service. It is a critical business function for attracting customers.\|Wikipedia\|[[w:marketing\|marketing]]}}

			:{{Q\|'''Marketing''' serves 2 purposes: #1 Keep the consumers informed of prices and offerings and #2 To do brand enhancement and post-sales brand image reinforcement.\|jubo-jubo\|[[marketing]]}}

	:{{Q\|'''Advertising''' (or '''advertizing''')<ref>[http://www.collinsdictionary.com/dictionary/english/advertising advertizing/advertizing]. [[w:Collins English Dictionary\|Collins English Dictionary Online]].</ref><ref>[http://dictionary.reference.com/browse/advertize advertize]. [[w:Random House Webster's Unabridged Dictionary]]. Retrieved from [[Dictionary.com]]</ref><ref>[http://www.thefreedictionary.com/advertize advertize]. [[w:Webster's Dictionary\|Webster's Revised Unabridged Dictionary]]. Retrieved from [[TheFreeDictionary.com]]</ref> is a form of [[w:marketing\|marketing]] [[w:communication\|communication]] used to persuade an [[w:audience\|audience]] to take or continue some action, usually with respect to a commercial offering, or political or ideological support.\|Wikipedia\|[[w:advertising]]}}		:{{Q\|'''Advertising''' (or '''advertizing''')<ref>[http://www.collinsdictionary.com/dictionary/english/advertising advertizing/advertizing]. [[w:Collins English Dictionary\|Collins English Dictionary Online]].</ref><ref>[http://dictionary.reference.com/browse/advertize advertize]. [[w:Random House Webster's Unabridged Dictionary]]. Retrieved from [[Dictionary.com]]</ref><ref>[http://www.thefreedictionary.com/advertize advertize]. [[w:Webster's Dictionary\|Webster's Revised Unabridged Dictionary]]. Retrieved from [[TheFreeDictionary.com]]</ref> is a form of [[w:marketing\|marketing]] [[w:communication\|communication]] used to persuade an [[w:audience\|audience]] to take or continue some action, usually with respect to a commercial offering, or political or ideological support.\|Wikipedia\|[[w:advertising]]}}