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	<title>Neural marketing - Revision history</title>
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	<updated>2026-05-04T14:36:51Z</updated>
	<subtitle>Revision history for this page on the wiki</subtitle>
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	<entry>
		<id>https://develop.consumerium.org/w/index.php?title=Neural_marketing&amp;diff=15855&amp;oldid=prev</id>
		<title>142.177.81.66: new threat to reality</title>
		<link rel="alternate" type="text/html" href="https://develop.consumerium.org/w/index.php?title=Neural_marketing&amp;diff=15855&amp;oldid=prev"/>
		<updated>2004-07-22T17:28:46Z</updated>

		<summary type="html">&lt;p&gt;new threat to reality&lt;/p&gt;
&lt;p&gt;&lt;b&gt;New page&lt;/b&gt;&lt;/p&gt;&lt;div&gt;&amp;#039;&amp;#039;&amp;#039;Neural marketing&amp;#039;&amp;#039;&amp;#039; is the use of [[w:MRI]] technology to determine whether a potential buyer&amp;#039;s brain is being activated favourably by some [[advertising]].&lt;br /&gt;
&lt;br /&gt;
Emotional reactions (pleasure, disgust, fear) are supposedly detected by this method of MRI display and make it clear to marketers which exact emotions are evoked by their images.  Direct measurements of [[brand loyalty]] for instance might be achieved.  Some MRI machines of course would be repurposed away from their current medical uses, but, advertisers might pay for new ones just to be able to sometimes used old ones for their research.&lt;br /&gt;
&lt;br /&gt;
Presumably, over time, reliance on such methods would lead to a [[point of view]] that totally pandered to pre-existing consumer prejudices and urges - we (especially [[trolls]]) can reasonably call this the &amp;#039;&amp;#039;&amp;#039;neural point of view&amp;#039;&amp;#039;&amp;#039;.   It would obviously contrast with the [[New Troll point of view]] which relies on challenge of assumptions and also on [[scientific method]].&lt;/div&gt;</summary>
		<author><name>142.177.81.66</name></author>
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