https://develop.consumerium.org/w/index.php?action=history&feed=atom&title=Brand_name 2026-05-04T21:24:09Z Revision history for this page on the wiki MediaWiki 1.43.6 https://develop.consumerium.org/w/index.php?title=Brand_name&diff=14189&oldid=prev 2003-11-26T12:58:09Z

<p></p> <table style="background-color: #fff; color: #202122;" data-mw="interface"> <col class="diff-marker" /> <col class="diff-content" /> <col class="diff-marker" /> <col class="diff-content" /> <tr class="diff-title" lang="en"> <td colspan="2" style="background-color: #fff; color: #202122; text-align: center;">← Older revision</td> <td colspan="2" style="background-color: #fff; color: #202122; text-align: center;">Revision as of 12:58, 26 November 2003</td> </tr><tr><td colspan="2" class="diff-lineno" id="mw-diff-left-l1">Line 1:</td> <td colspan="2" class="diff-lineno">Line 1:</td></tr> <tr><td class="diff-marker" data-marker="−"></td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div>'''Brand name'''s are usually protected by [[trademark]].  They are the commercial way [[social capital]], e.g. [[trust]] in some corporate process, is signalled to the consumer.  They are one way that <del style="font-weight: bold; text-decoration: none;">[[</del>consumers know more about producers<del style="font-weight: bold; text-decoration: none;">]] </del>than they would without such names.  Building them up to be more trusted by consumers is a major role of [[advertising]].</div></td><td class="diff-marker" data-marker="+"></td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div>'''Brand name'''s are usually protected by [[trademark]].  They are the commercial way [[social capital]], e.g. [[trust]] in some corporate process, is signalled to the consumer.  They are one way that <ins style="font-weight: bold; text-decoration: none;">'''</ins>consumers know more about producers<ins style="font-weight: bold; text-decoration: none;">''' </ins>than they would without such names.  Building them up to be more trusted by consumers is a major role of [[advertising]].</div></td></tr> <!-- diff cache key mediawiki_developwiki:diff:1.41:old-1918:rev-14189:php=table --> </table>

80.186.81.123 https://develop.consumerium.org/w/index.php?title=Brand_name&diff=1918&oldid=prev 2003-11-25T21:16:09Z

<p></p> <p><b>New page</b></p><div>&#039;&#039;&#039;Brand name&#039;&#039;&#039;s are usually protected by [[trademark]]. They are the commercial way [[social capital]], e.g. [[trust]] in some corporate process, is signalled to the consumer. They are one way that [[consumers know more about producers]] than they would without such names. Building them up to be more trusted by consumers is a major role of [[advertising]].</div>

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