Brand - Revision history

Jukeboksi: well what's the distinction between brand and trademark, in practice and in theory?

2004-03-16T13:37:30Z

well what's the distinction between brand and trademark, in practice and in theory?

← Older revision		Revision as of 13:37, 16 March 2004
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	:Don't confuse a [[brand]] with a [[trademark]]. The trademark is property reflecting [[social capital]]. The brand is a more psychological concept.		:Don't confuse a [[brand]] with a [[trademark]]. The trademark is property reflecting [[social capital]]. The brand is a more psychological concept.
			::Why not. The average [[consumer]] does not make distinctions between what is a brand and what is a [[trademark]] and aren't brands usually trademarked?

	See '''[[Brand management]]''' for more indepth information to the world of '''brands'''.		See '''[[Brand management]]''' for more indepth information to the world of '''brands'''.

142.177.78.164: trademark vs. brand

2004-03-15T23:31:55Z

trademark vs. brand

← Older revision		Revision as of 23:31, 15 March 2004
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	The company component is essential, because brand name clashes within a country are possible (usually on a very small scale though). If two small businesses operating on different fields in different places use the same brand name for their product or service, it's not a big problem.		The company component is essential, because brand name clashes within a country are possible (usually on a very small scale though). If two small businesses operating on different fields in different places use the same brand name for their product or service, it's not a big problem.

			:Don't confuse a [[brand]] with a [[trademark]]. The trademark is property reflecting [[social capital]]. The brand is a more psychological concept.

	See '''[[Brand management]]''' for more indepth information to the world of '''brands'''.		See '''[[Brand management]]''' for more indepth information to the world of '''brands'''.

Jukeboksi: See Brand management for more indepth information to the world of brands

2004-03-15T15:50:16Z

See Brand management for more indepth information to the world of brands

← Older revision		Revision as of 15:50, 15 March 2004
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	The company component is essential, because brand name clashes within a country are possible (usually on a very small scale though). If two small businesses operating on different fields in different places use the same brand name for their product or service, it's not a big problem.		The company component is essential, because brand name clashes within a country are possible (usually on a very small scale though). If two small businesses operating on different fields in different places use the same brand name for their product or service, it's not a big problem.

			See '''[[Brand management]]''' for more indepth information to the world of '''brands'''.

Jukeboksi: formatting

2003-04-15T15:34:47Z

formatting

← Older revision		Revision as of 15:34, 15 April 2003
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	'''Brand is a feature of [[product]]'''		'''Brand is a [[feature]] of [[product]]'''

	A brand can be identified by combining the triple [[country]], [[company]] that holds rights to the name, and the [[brand name]] itself.		A brand can be identified by combining the triple [[country]], [[company]] that holds rights to the name, and the [[brand name]] itself.

	The company component is essential, because brand name clashes within a country are possible (usually on a very small scale though). If two small businesses operating on different fields in different places use the same brand name for their product or service, it's not a big problem.		The company component is essential, because brand name clashes within a country are possible (usually on a very small scale though). If two small businesses operating on different fields in different places use the same brand name for their product or service, it's not a big problem.

Jukeboksi: '''Brand is a feature of product'''

2003-04-15T15:31:29Z

'''Brand is a feature of product'''

New page

'''Brand is a feature of [[product]]'''

A brand can be identified by combining the triple [[country]], [[company]] that holds rights to the name, and the [[brand name]] itself.

The company component is essential, because brand name clashes within a country are possible (usually on a very small scale though). If two small businesses operating on different fields in different places use the same brand name for their product or service, it's not a big problem.