Avoid the building metaphor

    From Consumerium development wiki R&D Wiki

    To avoid the building metaphor is to avoid implying that other processes are like building, e.g. barn-raising, building a community as these imply that creating social capital is like creating infrastructural capital.

    One should avoid extending metaphor in general, which is ironic since the idea of enhancing or expanding one metaphor on another is difficult to describe in English using any word but "building". So the EPOV may be biased very strongly towards such metaphors.